⚠️ Affiliate Disclosure: This post is not an affiliate associated review. It may become one in the future and this disclosure will reflect that. This does not affect my reviews and I only recommend tools I genuinely believe in.
This Make.com review covers the automation platform promising to replace Zapier at a fraction of the cost. We tested it across real workflows — connecting apps, scheduling tasks, and building multi-step automations — to see if it actually delivers. Here’s our honest verdict.
Make.com Review
Make.com (formerly Integromat) is one of the most powerful no-code automation platforms available — and one of the most flexible. It lets you connect apps, automate workflows, and build complex multi-step processes without writing code. If you’ve outgrown Zapier or need more control over how your automations run, Make is the tool most people graduate to.
What is Make.com?
Make.com is a visual automation platform that lets you connect applications and build automated workflows using a drag-and-drop interface. Where Zapier presents automations as simple linear sequences (trigger → action → action), Make uses a visual canvas where you can see the entire flow of your automation — including branches, filters, loops, and error handling — laid out like a flowchart.
It supports over 1,500 app integrations and is particularly popular with power users, agencies, and developers who need automations that go beyond simple two-step triggers. The visual builder makes complex workflows genuinely manageable without code.
What Can You Do With Make.com?
Almost anything that involves moving data between apps. Common use cases include syncing data between CRMs, automatically processing form submissions, triggering email sequences based on user actions, building lead generation pipelines, and automating social media posting or content workflows. Make can handle data transformation, conditional logic, scheduled triggers, and webhook-based real-time triggers.
What separates Make from simpler tools is the ability to build sophisticated logic into your workflows — routes that split based on conditions, loops that process lists of items, and error handlers that catch and respond to failures. This makes it possible to automate processes that would otherwise require a developer.
Make.com Pricing
| Plan | Price/month | Operations included |
|---|---|---|
| Free | £0 | 1,000 operations/month |
| Core | From £9/month | 10,000 operations/month |
| Pro | From £16/month | 10,000 operations + advanced features |
| Teams | From £29/month | Team collaboration features |
| Enterprise | Custom | Custom limits, dedicated support |
Make charges based on “operations” — each action within a scenario counts as one operation. The free plan’s 1,000 operations is enough for light testing, but note that unused operations do not roll over to the following month. The free plan also runs scenarios on a minimum 15-minute schedule — paid plans can run every minute or trigger in real time. Prices shown are in EUR (Make is a European company). Annual billing is available and typically saves around 20% versus monthly. Operations can be topped up or you can upgrade plans as your usage grows.
Make.com Review: Pros and Cons
Make.com Pros
- Visual canvas makes complex workflows easy to understand
- More powerful and flexible than most alternatives
- 1,500+ app integrations
- Generous free plan for testing and light use
- Advanced logic: branches, loops, error handling
Make.com Cons
- Steeper learning curve than Zapier for beginners
- Operations-based pricing can get expensive at scale
- Some apps need manual HTTP module setup
- Interface can feel overwhelming at first
- Less beginner-friendly documentation than Zapier
Who Is Make.com For?
Make.com is designed for power users, technical teams, and agencies who need advanced multi-step automation with complex logic, data transformation, and a wider range of integrations than Zapier typically offers. If you are running sophisticated automated workflows and find basic tools limiting, Make.com gives you the control to build exactly what you need. It has a steeper learning curve than Zapier, so it is less suited to non-technical users wanting simple, point-to-point connections.
Key Use Cases
Multi-step business automation. Make handles the kind of complex, multi-condition workflows that simpler tools can’t. If you need an automation that does different things depending on the data it processes — routing leads to different CRM pipelines, triggering different email sequences based on behaviour — Make is well-suited to this.
Data processing and transformation. Make can take data from one source, clean or transform it, and push it into another system in a different format. This is useful for syncing data between tools that don’t naturally talk to each other, or for processing webhook data from APIs.
Agency and freelance automation workflows. Many agencies use Make to automate client reporting, invoice processing, onboarding sequences, and content scheduling. The visual builder makes it practical to hand off scenarios to other team members without full developer knowledge.
Building lightweight apps without code. Because Make can chain together API calls, process data, and trigger actions in response to webhooks, it’s possible to build what are essentially lightweight custom apps without writing code — particularly useful for internal tools and business processes.
What Are the Downsides of Make.com?
Not the easiest starting point. Make’s power comes with complexity. If you’ve never used an automation tool before, Zapier is a gentler introduction. Make rewards the investment of learning it properly, but the initial setup of your first few scenarios can be time-consuming.
Operations-based pricing adds up. Every action in a scenario counts as an operation. Complex workflows with many steps can burn through your monthly allowance quickly, and the cost can escalate if you’re running high volumes. It’s worth estimating your usage before committing to a plan.
Some integrations require manual setup. Not all of Make’s 1,500+ integrations are equally polished. For some apps, you’ll need to use the HTTP module to make API calls manually, which requires more technical knowledge. The most popular integrations (Google, Slack, Airtable, etc.) are fully built out; niche apps may not be.
How Does It Compare to Zapier?
Zapier is simpler and faster to get started with — it’s the right choice if you want straightforward automations like “when I get a new form submission, add a row to Google Sheets.” Make is the right choice when you need more control: conditional logic, data transformation, loops, error handling, and the ability to see the entire workflow visually. Make is also generally more affordable at scale. Most power users eventually move from Zapier to Make.
| Feature | Zapier | Make.com |
|---|---|---|
| Free plan | ✓ 100 tasks/month | ✓ 1,000 ops/month |
| Starting price | ~£16/month | ~£9/month |
| App integrations | 9,000+ | 1,500+ |
| Visual builder | ✗ Linear steps | ✓ Full canvas |
| Best for | Beginners | Power users |
See our full Zapier vs Make.com comparison →
👉 See our full Make.com vs n8n comparison →
Is Make.com Good? Our Verdict
Yes — we scored Make.com 8.5/10. The visual canvas makes complex automations understandable and maintainable in a way linear-step tools cannot manage, and it starts cheaper than Zapier. The learning curve is real, and operations-based pricing gets expensive at scale.
Make.com is the automation platform of choice for anyone who needs real power and flexibility. The visual canvas is genuinely clever — it makes complex automations understandable and maintainable in a way that linear-step tools don’t. The learning curve is real, but once you’re comfortable, there’s very little you can’t automate. The pricing is competitive, and the free plan is good enough to explore the platform properly.
Best for: Power users, agencies, and businesses who need complex multi-step automations and are willing to invest time learning the platform.
Not ideal for: Complete beginners looking for their first automation tool — start with Zapier and graduate to Make.
Make.com Score Breakdown
| Output quality | 9/10 | Complex automations run reliably and stay maintainable |
| Ease of use | 7.5/10 | The visual canvas is clever, but the learning curve is real |
| Features | 9/10 | Far more power and flexibility than linear-step tools |
| Value for money | 8/10 | Operations pricing gets expensive at scale, though it starts cheaper than Zapier |
| Overall score | 8.5/10 | The right choice when your automation is too complex for Zapier |
Make.com Review Rating: 8.5/10
Frequently Asked Questions
Is Make.com worth it?
If your automations are complex, yes. Make.com starts cheaper than Zapier and the visual canvas keeps complicated scenarios maintainable. Operations-based pricing climbs at scale, and beginners will find Zapier faster to get working.
What happened to Integromat?
Integromat rebranded to Make.com in 2022. The platform is the same product with the same functionality — just a new name and branding. Existing Integromat users were migrated to Make.com automatically.
Is Make.com better than Zapier?
Make is more powerful and flexible than Zapier, but harder to learn. Zapier is better for simple automations and beginners. Make is better for complex workflows, conditional logic, and users who want more control. Make is also generally cheaper at scale due to its operations-based pricing model.
Do I need to know how to code to use Make.com?
No — Make is a no-code platform designed for non-developers. However, some advanced features (like custom API calls via the HTTP module) are easier if you have basic understanding of how APIs work. The core functionality is entirely visual and code-free.
What are operations in Make.com?
Operations are the unit Make uses to measure usage. Each individual action within a scenario — each step that processes data — counts as one operation. A simple two-step automation uses 2 operations each time it runs; a complex 10-step workflow uses 10. Your monthly plan includes a set number of operations, and you pay more if you need more.
Is Make.com free?
Yes — Make has a free plan that includes 1,000 operations per month and access to most integrations. This is enough for testing the platform and running light automations. Paid plans start from around £9/month for more operations and advanced features.
Can I cancel my Make.com subscription?
Yes — cancel anytime from your Make.com account settings. Your plan stays active until the end of the current billing period with no further charges. Unused operations are not refunded and do not carry over. Annual plans are billed upfront for the full year; there are no partial refunds if you cancel mid-year, so test on a monthly plan before committing annually. Make does not offer a free trial on paid plans — you are charged from day one.
Looking to switch? See our Make.com alternatives comparison: Zapier vs n8n vs Activepieces.
Make.com Alternatives Worth Considering
Make.com is one of the most powerful no-code automation platforms available, but depending on your needs, one of these alternatives might suit you better:
⚡ Zapier
Best if you want an easier starting point for automation — simpler interface, more hand-holding, and a huge library of pre-built templates.
🔧 n8n
Best if you want open-source automation you can self-host — completely free at any volume and keeps all your data on your own infrastructure.
Every tool we review is signed up for and tested by hand. See how we test and score.
James is an SEO and content specialist with over 12 years’ experience, and tests AI tools so everyday people don’t have to. WhatAITools.co.uk covers honest, no-jargon reviews to help you find the right tool for your needs.
Leave a Reply