Plain-English explainers on how AI tools and AI search actually work. No jargon, no hype — just clear answers to the questions that come up when you are choosing, paying for, or trying to get found by AI software. Written and researched by James Huntington, who tests every tool on this site by hand.
AI watermarking explained in plain English: the difference between visible free-plan logos and invisible SynthID signals, who uses them, whether they can be removed, and what the new EU rules mean.
Google Preferred Sources lets you choose which sites appear more often in Top Stories, AI Overviews and AI Mode. How it works, how to set it up, and what it means for publishers.